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Design Brief for Impulse Creative & <<place your name/ company name here.

Your Email/ Phone: /

Corporate profile

No one knows your business better than you. Please provide a summary of your business along with a brief history.

Market position

A realistic evaluation of your company, service, or brand relative to your what the competition is doing.


Current Situation

Explain what’s happening to bring about the need for this project. For instance, a new product launch that needs advertising.

Communication Background

This includes both previous and present communication activity, such as research, advertising, direct mail, graphic design, public relations etc.

Communication task — “the message”

What’s the context of the specific message in relation to your business plans? Include pieces of information to be shown in the designed item e.g. text, logos, images etc. You can also include "Don't Likes" such as websites you dont like or other media you dont like. you can email those to brief@impulsecreativestudios.com

Target market

Demographics — the age, gender, income, employment, geography, lifestyle of those you want to reach.

Objectives

What do you want to achieve? Make your objectives specific and the results measurable.

Available Budget

Providing your budget tells the designer how they need to allocate their time during the design process.

Schedule and Deadline

Give your designer a detailed and realistic schedule of how you would like the project to advance. Take the following into consideration:
• Consultation (research, strategy, brief development)
• Creative (concept and design development)
• Production (artwork, printing and other production)
• Delivery

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